Nextdoor | “Nextdoor 100 Neighborhood”
An experiential concert activation in partnership with Tim McGraw drove 100K in-person activations and 12M social impressions.
The campaign included internal and consumer-facing copy for a pop-up experience, live activations, giveaways, side-screen videos, influencer partner posts, and a world record for creating the “World’s Smallest Honkytonk” and a 44% engagement rate.
Agency: Shareability.
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@that.boycory
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@charlyreynoldsmusic
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@lizwebber
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@that.boycory
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@nceatandplay
