TurboTax // “Hobby Meets Hustle”
We entertained online audiences while showcasing TurboTax’s small business offerings, as part of a gamified social series.
Led ideation in creating an informative and entertaining social series for side-hustlers, including full- length episodes, social cutdowns, and promotional materials. The series reached over 16M unique people, driving 22M impressions and 12M views for an average engagement rate of 59%
Agency: Shareability.