DirecTV | “Sydney Leroux Goes Undercover”
We partnered with Olympic gold medalist Sydney Leroux to shine a light on sexism in sports through a empowering surprise video.
The campaign was featured in AdAge, AdWeek, MediaPost, The Drum, USA Sports News, and Sports Business Journal. In addition to the full-length hero video, the campaign included social cutdowns, teasers, mid-funnel assets, lower-funnel assets, and promotional content.
Agency: Shareability