Orbit // Organic Social

How do you make gum trending for Gen Z? By giving them a bite-sized boost of confidence.

I led an inter-agency creative team in developing short-form video concepts that were executed by six content creators and Orbit’s in-house content studio, generating 2M combined views on Instagram, 2.4M combined views on TikTok, and post engagement rates as high as 23% ER

Agency: Shareability.

  • Orbit (@orbitgum)

  • Casey Winbush (@kcwinnie)

  • Orbit (@orbitgum)

  • Kevin Ninh (@flawlesskevin)

  • Orbit (@orbitgum)

Previous

Dove // Large Promises
Next

DirecTV // Sydney Leroux Goes Undercover